Parishes may use two welcome posters designed by Jenifer Gamber
To view a sample, download the posters customized for the Cathedral Church of the Nativity.
Parishes may use two welcome posters designed by Jenifer Gamber
The Cathedral Church
Jenifer Gamber has created a poster for the season after Pentecost for the Cathedral. She has offered to customize it for any parish in the Diocese of Bethlehem. E-mail Jenifer if you would like a customized poster. You will receive a pdf file in return that you can send to your local printer. The poster is 12" X 18".
View/download the poster below.
The op-ed pages of May 12 editions of The New York Times carried the display ad reproduced on the second page of the pdf file that may be downloaded below. The narrative in the ad marked the beginnings, 400 years ago, of the Jamestown Colony and the Episcopal Church's heritage an mission in North America.
You may use the ad locally in parish newsletters and bulletins, on websites and in other creative ways.
Thanks to Episcopal Life Online for the ad and the artwork. Both may be downloaded for your use at www.episcopalchurch.org/ens.
Download the flyer/invitation below (two sides) that has been sent by six churches (four in Susquehanna County and two nearby) to 12,400+ households in the county. It will be supported by front-page ads in both the Independent Weekly and the Pennysaver Weekender sent free also to all the households in the region.
The Evangelism Commission and several parishes of the Diocese of Bethlehem are joining together to mass mail a postcard to targeted homes before Palm Sunday. Other parishes are invited to participate.
Download the invitation and explanation below (crafted by Andy Gerns, chair of the Evangelism Commission) and the front four-color panel of the postcard (designed by Jenifer Gamber). A black and white back panel can be customised for each participating parish. The deadline to opt in is next Friday, February 23.
Download the Christmas ad for St. Paul's, Montrose, Christ Church, Susquehanna, and St. Mark's, New Milford that will run on the front page of The Weekender this
Wednesday. The Weekender goes free to all the households in Susquehanna County.
According to Jenifer Gamber, "the Cathedral now produces vibrant newcomer cards for our pews inviting
visitors to make themselves known. The cards can be placed in the offering plate
or mailed in. Just another way to extend a warm
welcome and begin a conversation with newcomers."
Download the new card below.
The Cathedral Church of the Nativity, Bethlehem, mailed
two Christmas postcards to 4,200 area residents and is running a television
advertisement during the three weeks leading up to Christmas Day. Total cost of
this campaign is under $3,000. “The Cathedral has had over 50
new households (100 individuals) join our community over the past
year,” says Jenifer Gamber. "Evangelism works."
Trinity Church, Easton, mailed
a Christmas postcard to every home in walking distance and households in the
four zip codes they serve, as well as to their own parishioners.
I believe Jenifer Gamber of the Cathedral designed all the postcards.
1. This postcard will be mailed within during the first week of September. It was designed by Woodyatt Associates (Richard Woodyatt is junior warden at the Cathedral. His group has done ad campaign work for the Cathedral and for Christ Church, Stroudsburg.) ll households in the carrier routes within walking distance to Trinity. (D) to all on the Citadel (parish newsletter) mailing list, as a reminder to Trinity's own members of the program year about to begin.
The Cathedral Church of the Nativity, Bethlehem, will air a TV ad with a local tag 210 times over four weeks on local cable and will mail a similarly-themed postcard to over 4,000 local households inviting all to Cathedral's annual ministry fair (Nativityfest) on September 10.
The TV ad will run fo four weeks, leading up to the first day of Sunday School, September 17. The ad builds on the back-to-school season. The tag at the end of the commercial has the same image as the postcard mailing. The fall posters at the Cathedral entrances will also have a similar image for a coordinated advertising campaign.
This continues an
advertising campaign begun last year that included three postcard mailings to
the same 4,000+ households, 7 weeks of TV advertising and 1/4
page newspaper ads with other Lehigh Valley Episcopal Churches.
"Advertising works!" says Jenifer Gamber, a Cathedral parishioner who has coordinated the design and implementation of the campaign. "Last year the Cathedral had 120+ more people at each of the Christmas and Easter services and more than two dozen new families joined during the year.”
She says the postcard mailing costs $1,200. "The 30-second ad spots on cable (210 over 4 weeks) costs $1,900.
Download the postcard and a video of the TV ad below. The video file is at a low resolution to keep the file size manageable. What will appear on television will be crisp and clear. Even at that, however, please note that the video file below is a a 1.3MB download.
Christ Church, Stroudsburg, and the Cathedral Church of the Nativity, Bethlehem, mailed Easter postcards to their parishioners and to a list of prospective new members at the beginning of April. You may view the postcards at the links below.
For each parish, a parishioner designed the postcard. The Pikewood Companies of Bethlehem and Easton, www.pikewood.com, executed production and mailing.
For the Christ church mailing, Pikewood targeted some 1850 Gen-X households with primary school-age children. All such households with Stroudsburg addresses were targeted. For the suburban areas, however, there was an added restriction that they moved in recently. Pikewood selected the targeted Zip Codes specifically to avoid the areas covered by neighboring Episcopal
The Cathedral mailing program was designed in a similar manner. A parishioner-designed postcard was sent to parishioners and prospective new members. Gen-X families with children in Zip Codes not serviced by neighboring Episcopal churches were targeted. There were 4,260 prospective members for the Cathedral.
Both churches are planning a mailing in August to promote the start of the new school/activity year.
Richard Woodyatt of Pikewood (a parishioner at the Cathedral) would be interested in speaking with a representative of other parishes to determine if there is any interest in a coordinated mailing program so everyone can take advantage of significant volume discounts in printing. He can be reached at 610-865-9946 or firstname.lastname@example.org.
Two banners hang outside the Cathedral ,
on the building. The designers hope these invite passers-by to check out the church.
Having images of people lets others know that it is a community of relationship
and reflects the diversity of the community, that this is a place they may feel welcomed. The
main banner, the first one linked below, is 10' long and 4' tall. The smaller banner is attached to the main
banner and will rotate by event and season.
Since last fall, the Cathedral Church of the Nativity, Bethlehem, has been engaged in the creation of some excellent advertising and evangelism components for its continuing Come and Grow campaign via cable TV and direct mail. A beautiful recent piece is the oversize Easter postcard you may see at the link below. Those seeking more information regarding the creation of the various components of the campaign or how the direct mail piece was organized may email JeniferCGamber@rcn.com.
St. Paul's in Montrose, St. Mark's in New Milford, and Christ Church in Susquehanna are running Easter advertisements in local papers. The first download below is for Montrose. The second, for Montose, New Milford and Susquehanna.