Christ Church, Stroudsburg, and the Cathedral Church of the Nativity, Bethlehem, mailed Easter postcards to their parishioners and to a list of prospective new members at the beginning of April. You may view the postcards at the links below.
For each parish, a parishioner designed the postcard. The Pikewood Companies of Bethlehem and Easton, www.pikewood.com, executed production and mailing.
For the Christ church mailing, Pikewood targeted some 1850 Gen-X households with primary school-age children. All such households with Stroudsburg addresses were targeted. For the suburban areas, however, there was an added restriction that they moved in recently. Pikewood selected the targeted Zip Codes specifically to avoid the areas covered by neighboring Episcopal
The Cathedral mailing program was designed in a similar manner. A parishioner-designed postcard was sent to parishioners and prospective new members. Gen-X families with children in Zip Codes not serviced by neighboring Episcopal churches were targeted. There were 4,260 prospective members for the Cathedral.
Both churches are planning a mailing in August to promote the start of the new school/activity year.
Richard Woodyatt of Pikewood (a parishioner at the Cathedral) would be interested in speaking with a representative of other parishes to determine if there is any interest in a coordinated mailing program so everyone can take advantage of significant volume discounts in printing. He can be reached at 610-865-9946 or firstname.lastname@example.org.